Midas® XL8 Makes an Impact in Brazil
Brazilian Midas Distributors TelePonto recently teamed up with renowned sound engineer Joao "Cotô" Guarino of Bosch Communications Systems and took to the road, introducing the Midas XL8 system to live sound and theatre engineers, system integrators, designers, specifiers, and rental companies across Brazil.
The “Midas XL8 Roadshow” included meetings with principals and staff at many top production and rental houses. Bosch Communications Systems’ Franck Fabry, (Director of Export Sales, Americas), Juan Montoya (Sales Manager, Central & South America), and Jim Pfitzinger (Technical Sales Coordinator) joined TelePonto's efforts for the AES Brazil live demonstrations in Sao Paulo (May 5-7, 2008). In addition to the XL8, the Roadshow presented a range of state-of-the-art audio systems from across the Bosch Communications Systems family of brands, including Electro-Voice XLD very compact line arrays with IRIS-Net control.
“This hands-on demonstration approach is essential in expanding the unique Midas sound in Brazil and Latin America,” explains Fabry, “The Brazilian pro-audio market is a power house. Brazil is blessed with so many talented artists and audio professionals. When it comes to selecting a mixing console, it is my experience that sound professionals push aside the marketing hype and technological psychobabble and let their ears make the final decision. The extent and flexibility of the Midas XL8 digital mixing system can only be appreciated to its fullest when seen in-person and demonstrated by experienced professionals like Jim Pfitzinger and Joao ‘Cotô’ Guarino.”
“I was surprised by how easily the Brazilian engineers, having worked on Midas analog boards, figured out the layout and patching on their own within a few minutes,” Fabry adds. “Demonstrating the system locally is the most important way of carrying the word-of-mouth message to local engineers, system integrators, designers, and rental company personnel about the unique sound and features the Midas XL8 digital system offers. We are confident this will encourage them to continue to specify the console on upcoming projects and tour riders.”
www.teleponto.com.br
www.midasconsoles.com
Joao "Cotô" Guarino introduces XL8 to guests
XL8’s “hands-on” mixing appeal makes it unique in the digital realm
The XL8’s intuitive work surface and navigation make it the most user-friendly digital console available
Jim Pfitzinger and the TelePonto team present the XL8 to guests
Mr. Joel Brito, President of AES Brazil, at the main opening ceremony of AES Brazil 2008 in the Grand Auditorium
ENDS
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Editors' information:
Midas live performance mixing consoles have been used by the world's most demanding sound engineers, performers and rental companies for three decades. The company strives to raise the standards of sonic quality through its programme of continual research and development, implementing new control functionality and user-friendly desk operation to anticipate and accommodate the ever-evolving needs of audio professionals who specify Midas consoles for their major tours, festivals, international events, broadcast projects and prestigious fixed installations.