Midas Press Release

Date: May 2008

MIDAS XL8 AT THE HOUSTON RODEO

The Midas XL8 digital live performance system delivered impeccable audio performance at FOH position for the recent Houston Livestock Show and Rodeo.

The three-week long rodeo is both the world's largest livestock exhibition and the world's largest rodeo event. And, every night after the rodeo competitions wind down, the Rodeo brings on the big name entertainment to match, making it one of the world's largest live concert event series. This year, audience attendance for concerts by Brad Paisley and Hannah Montana both hit the 73,000 mark.

30+ year veteran Sound Engineer and Midas enthusiast Howie Lindeman worked alongside Houston's LD Systems-whose large deployment of Electro-Voice audio equipment ensures the Rodeo events and concerts sound superb every year-supervising the XL8, which was on hand as the house console for visiting engineers. Most of the engineers who tried the XL8 for their soundcheck opted to use it to mix their show that evening, bearing testimony to its intuitive control surface and sound quality, as Howie Lindeman explained:

"Over the course of the Houston Rodeo I introduced dozens of top touring engineers to the console, and watched every one of them take to it quickly and comfortably, as if it were their favorite analog console. As each engineer approached the console for the first time I told them 'the XL8 will make your ears smile.' Not one of them disagreed! I would say that 98% of the engineers that came through were not only excited about simply seeing the new digital Midas, but also opted to work on it, even though they were traveling with their own gear. The other 2% were either locked into their consoles, or were using analog Midas consoles like the XL4!"

"Only minimal training was necessary before they were mixing audio with a smile-it's so intuitive," Lindeman adds. "It was great to see how quickly they fell into actual hands-on mixing, having no issues with the navigation. The XL8 not only makes a seamless transition from analog to digital from a technological perspective, but also from a human perspective. XL8 is digital, but its feels and sounds familiarly Midas, and every engineer loves to cook with those ingredients. Someone made a comment to me recently: 'When you walk up to a Midas, you already know your show is going to be 100%'. You can't say that about any other desk, especially digital. With XL8, you can."

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ENDS

All brands and trademarks are recognised.

Editors' information:

Midas live performance mixing consoles have been used by the world's most demanding sound engineers, performers and rental companies for three decades. The company strives to raise the standards of sonic quality through its programme of continual research and development, implementing new control functionality and user-friendly desk operation to anticipate and accommodate the ever-evolving needs of audio professionals who specify Midas consoles for their major tours, festivals, international events, broadcast projects and prestigious fixed installations.

Contact persons for readers and press inquiries:

Guy Low
Sr. Copywriter | MarCom
Bosch Communications Systems
Telex Communications, Inc.
12000 Portland Ave. South
Burnsville, MN 55337
Phone: 952-736-3935
Fax: 952-736-4582
guy.low@us.telex.com

James Edlund
Public Relations Manager
Bosch Communications Systems
Telex Communications, Inc.
12000 Portland Ave. South
Burnsville, MN 55337
Phone: 952-736-3901
Fax: 952-736-4582
james.edlund@us.telex.com


www.boschcommunications.com

 

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 271,000 associates generated sales of 46.3 billion euros in fiscal 2007. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in roughly 50 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3 billion euros for research and development, and applies for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering."

The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information can be accessed at www.bosch.com.